![]() Everyone is seeing the same thing at the same time, making the creative process more fluid. On set, the director, cinematographer, actors and craft leads can react to visuals instead of a blank blue or green wall, leading to more inspired performances and creative choices. In the same way artists can work more collaboratively in real-time, virtual productions bring creative stakeholders closer together. Real-time technology powers LED stage virtual production. Their area of expertise matters less-whether their background is traditional VFX, advertising or games-because ultimately the lines between different forms of entertainment are converging and being redrawn, much in the same way real-time is transforming the creative process. One of the main criteria for hiring new artists is to have an ethos of curiosity. Impossible Objects was founded around real-time production, and while some of our artists come from real-time backgrounds, many do not. When working in real-time, generalists are the most in-demand artists and can build a sequence from end to end, without breaking creative flow. Artists are the heartbeat of any studio, big or small, and when they fall out of rhythm, due to boredom, frustration or some other challenge, productions quickly flatline. While this linear approach is how it's "always been done," it can limit collaboration and restricts artists' creativity to a narrow scope. Traditionally, digital artists have worked in silos along a project assembly line, and would specialize in one aspect of shot creation, such as modeling, lighting, rigging, particle effects, hair, etc. Real-time game engines are changing the conventions of digital content production, making it an exciting time to be a visual effects (VFX) artist in commercial production. ![]()
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